How Life Insurance Brokers Can Generate High-Quality Leads Using Video Ads on Facebook, Instagram, and TikTok

ACROPOLIS DIGITAL LLC | NOVEMBER 25, 2024 | BY TREVOR BROWN

Generating high-quality leads as a life insurance broker is becoming more critical than ever, especially with new FCC restrictions on lead vendors. Relying on third-party sources that attract unqualified leads through gimmicks like gift cards can end up costing you valuable time and money. In my experience, serious lead generation relies on building trust and connecting directly with your audience. And when it comes to making an impact, video ads offer unmatched power. After all, if a picture is worth a thousand words, imagine how many a 30-second video speaks at 60 frames per second.

Here’s my video-focused strategy for finding high-quality leads on each platform while avoiding the low-quality tactics that often plague lead generation.

Why Gimmicky Lead Magnets Like Gift Cards Don’t Work

I’ve seen brokers use gimmicky offers, like a $25 gift card, to draw leads in, hoping it’ll bring more contacts. But when it comes time to call, these leads are often uninterested or don’t remember signing up. As I mentioned in an article for CEO Weekly:

“With lead vendors you don’t know, lead generation can be shared without consent. I saw another ad my client was using through another company. In the ad, it had people just fill in their name, email, and phone number; a raffle for a $25 gift card to Amazon was a tool they used to get user buy-in. When he called about life insurance annuities, etc., he didn’t make any money.”

Using video ads that clearly outline the value of your service ensures that you’re getting interest from serious prospects, not just people looking for a giveaway. Let’s dive into the best ways to use video on each platform

My Proven Platform-Specific Strategy for Video Ads

1. Facebook Video Ads for Annuities (Ages 50+)

For annuities, Facebook is incredibly effective for reaching individuals aged 50 and up. This audience is often planning for retirement, making them ideal candidates for annuity products.

Targeting: Set your age range to 50+ and filter further based on life events such as nearing retirement or interests in financial planning.

Video Ad Tips: Keep videos around 30 seconds to a minute, featuring clear, confident messaging about annuities and financial stability. For example, a video could start with a common retirement concern, leading into how annuities offer security for the future.

Call to Action (CTA): End with a clear CTA such as “Secure Your Retirement Today” or “See How an Annuity Can Protect Your Future.”

2. Instagram Video Ads for Life Insurance (Ages 25–43)

Instagram is ideal for life insurance ads targeting ages 25-43. This demographic is often experiencing major life changes, like buying a home or starting a family, and life insurance is a natural consideration.

Targeting: Narrow down your audience to key groups like young professionals, new parents, and homeowners.

Video Ad Tips: Instagram users respond best to visually engaging content. Use short, dynamic videos that highlight life changes and how life insurance fits in. For example, show relatable, real-life scenarios, like securing a family’s future or protecting a home.

CTA: Keep the CTA simple and direct: “Get a Free Quote Today” or “Find Your Coverage Options.”

3. TikTok Video Ads for Life Insurance (Ages 24–44)

TikTok is perfect for reaching a younger audience in the 24-44 age range who are just starting their financial journeys. TikTok ads need to be short, visually engaging, and deliver a memorable message within the first few seconds.

Targeting: Focus on interests like financial wellness, home buying, and family planning.

Video Ad Tips: Embrace TikTok’s fast-paced format. Use short, relatable content that conveys a key life insurance message quickly. A video could feature a scenario where a family’s future is protected or a young professional securing their finances.

CTA: Create urgency with CTAs like “Protect Your Future Now” or “Get Covered in Minutes.”

Using Video Ads to Capture and Nurture Your Leads

Video ads don’t just attract attention—they help build trust by presenting you directly to the client. Here’s how to turn those interested viewers into qualified leads:

Lead Forms: Use simple lead forms that capture only essential details to keep sign-ups smooth and easy.

Automated Follow-Ups: Send a series of educational follow-ups, via email or SMS, that dive into common questions and the value of life insurance and annuities.

Content Strategy: Continue to share relevant, engaging content, like testimonials or success stories, to nurture leads over time.

The Bottom Line: Control Your Leads, Control Your Success

By generating your own leads through video ads on Facebook, Instagram, and TikTok, you’re in control of the message, the quality, and the experience you create for prospects. This approach is far more effective than relying on third-party vendors and gimmicks that waste your time and money.

Ready to build a customized lead generation strategy with high-converting video ads? Let’s connect. Book a call with me and my team, and we’ll set you up with a powerful ad strategy that brings in the quality leads you need.

How Life Insurance Brokers Can Generate High-Quality Leads Using Video Ads on Facebook, Instagram, and TikTok

ACROPOLIS DIGITAL LLC | NOVEMBER 22, 2024 | BY TREVOR BROWN

Generating high-quality leads as a life insurance broker is becoming more critical than ever, especially with new FCC restrictions on lead vendors. Relying on third-party sources that attract unqualified leads through gimmicks like gift cards can end up costing you valuable time and money. In my experience, serious lead generation relies on building trust and connecting directly with your audience. And when it comes to making an impact, video ads offer unmatched power. After all, if a picture is worth a thousand words, imagine how many a 30-second video speaks at 60 frames per second.

Here’s my video-focused strategy for finding high-quality leads on each platform while avoiding the low-quality tactics that often plague lead generation.

Why Gimmicky Lead Magnets Like Gift Cards Don’t Work

I’ve seen brokers use gimmicky offers, like a $25 gift card, to draw leads in, hoping it’ll bring more contacts. But when it comes time to call, these leads are often uninterested or don’t remember signing up. As I mentioned in an article for CEO Weekly:

“With lead vendors you don’t know, lead generation can be shared without consent. I saw another ad my client was using through another company. In the ad, it had people just fill in their name, email, and phone number; a raffle for a $25 gift card to Amazon was a tool they used to get user buy-in. When he called about life insurance annuities, etc., he didn’t make any money.”

Using video ads that clearly outline the value of your service ensures that you’re getting interest from serious prospects, not just people looking for a giveaway. Let’s dive into the best ways to use video on each platform

My Proven Platform-Specific Strategy for Video Ads

1. Facebook Video Ads for Annuities (Ages 50+)

For annuities, Facebook is incredibly effective for reaching individuals aged 50 and up. This audience is often planning for retirement, making them ideal candidates for annuity products.

Targeting: Set your age range to 50+ and filter further based on life events such as nearing retirement or interests in financial planning.

Video Ad Tips: Keep videos around 30 seconds to a minute, featuring clear, confident messaging about annuities and financial stability. For example, a video could start with a common retirement concern, leading into how annuities offer security for the future.

Call to Action (CTA): End with a clear CTA such as “Secure Your Retirement Today” or “See How an Annuity Can Protect Your Future.”

2. Instagram Video Ads for Life Insurance (Ages 25–43)

Instagram is ideal for life insurance ads targeting ages 25-43. This demographic is often experiencing major life changes, like buying a home or starting a family, and life insurance is a natural consideration.

Targeting: Narrow down your audience to key groups like young professionals, new parents, and homeowners.

Video Ad Tips: Instagram users respond best to visually engaging content. Use short, dynamic videos that highlight life changes and how life insurance fits in. For example, show relatable, real-life scenarios, like securing a family’s future or protecting a home.

CTA: Keep the CTA simple and direct: “Get a Free Quote Today” or “Find Your Coverage Options.”

3. TikTok Video Ads for Life Insurance (Ages 24–44)

TikTok is perfect for reaching a younger audience in the 24-44 age range who are just starting their financial journeys. TikTok ads need to be short, visually engaging, and deliver a memorable message within the first few seconds.

Targeting: Focus on interests like financial wellness, home buying, and family planning.

Video Ad Tips: Embrace TikTok’s fast-paced format. Use short, relatable content that conveys a key life insurance message quickly. A video could feature a scenario where a family’s future is protected or a young professional securing their finances.

CTA: Create urgency with CTAs like “Protect Your Future Now” or “Get Covered in Minutes.”

Using Video Ads to Capture and Nurture Your Leads

Video ads don’t just attract attention—they help build trust by presenting you directly to the client. Here’s how to turn those interested viewers into qualified leads:

Lead Forms: Use simple lead forms that capture only essential details to keep sign-ups smooth and easy.

Automated Follow-Ups: Send a series of educational follow-ups, via email or SMS, that dive into common questions and the value of life insurance and annuities.

Content Strategy: Continue to share relevant, engaging content, like testimonials or success stories, to nurture leads over time.

The Bottom Line: Control Your Leads, Control Your Success

By generating your own leads through video ads on Facebook, Instagram, and TikTok, you’re in control of the message, the quality, and the experience you create for prospects. This approach is far more effective than relying on third-party vendors and gimmicks that waste your time and money.

Ready to build a customized lead generation strategy with high-converting video ads? Let’s connect. Book a call with me and my team, and we’ll set you up with a powerful ad strategy that brings in the quality leads you need.

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Discover how the Acropolis Digital can help grow your annuity business.

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How Life Insurance Brokers Can Generate High-Quality Leads Using Video Ads on Facebook, Instagram, and TikTok

ACROPOLIS DIGITAL LLC | NOVEMBER 25, 2024 | BY TREVOR BROWN

I’ve seen brokers use gimmicky offers, like a $25 gift card, to draw leads in, hoping it’ll bring more contacts. But when it comes time to call, these leads are often uninterested or don’t remember signing up. As I mentioned in an article for CEO Weekly:

My Proven Platform-Specific Strategy for Video Ads

1. Facebook Video Ads for Annuities (Ages 50+)

Using Video Ads to Capture and Nurture Your Leads

Video ads don’t just attract attention—they help build trust by presenting you directly to the client. Here’s how to turn those interested viewers into qualified leads:

The Bottom Line: Control Your Leads, Control Your Success

By generating your own leads through video ads on Facebook, Instagram, and TikTok, you’re in control of the message, the quality, and the experience you create for prospects. This approach is far more effective than relying on third-party vendors and gimmicks that waste your time and money.

How Life Insurance Brokers Can Generate High-Quality Leads Using Video Ads on Facebook, Instagram, and TikTok

ACROPOLIS DIGITAL LLC | NOVEMBER 22, 2024 | BY TREVOR BROWN

I’ve seen brokers use gimmicky offers, like a $25 gift card, to draw leads in, hoping it’ll bring more contacts. But when it comes time to call, these leads are often uninterested or don’t remember signing up. As I mentioned in an article for CEO Weekly:

My Proven Platform-Specific Strategy for Video Ads

1. Facebook Video Ads for Annuities (Ages 50+)

Using Video Ads to Capture and Nurture Your Leads

Video ads don’t just attract attention—they help build trust by presenting you directly to the client. Here’s how to turn those interested viewers into qualified leads:

The Bottom Line: Control Your Leads, Control Your Success

By generating your own leads through video ads on Facebook, Instagram, and TikTok, you’re in control of the message, the quality, and the experience you create for prospects. This approach is far more effective than relying on third-party vendors and gimmicks that waste your time and money.

Want to learn how?

Discover how the Acropolis Digital can help grow your annuity business.

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