Imagine, for example, trying to find leads who are specifically single mothers who work in the medical field, own a pet, and have two kids under the age of 6. TikTok’s general algorithm is designed to work based on broad interest patterns, not fine-tuned details like this. So while it’s a goldmine for reaching large audiences interested in general life milestones, it isn’t built for the hyper-specific targeting you might be able to do on LinkedIn or even Facebook.
Below is a framework I recommend that’s practical and actionable. This approach will help you get leads within 24 hours of launching your first ad campaign on TikTok:
1. Know Who You’re Really Targeting (And Why TikTok’s Perfect for This)
Avoid Hyper-Specific Targeting: Trying to narrow down to ultra-niche markets (like "40-year-old divorced dog owners with a home business") may leave your ad spinning without traction. TikTok’s targeting thrives with broader strokes and big-life moments—keep it simple and general.
Pro Insight: Think of video as a way to “speak a thousand words a second”—you’re able to show real emotions, tell stories, and connect on a level images alone can’t. Plus, TikTok’s 60 frames per second allow you to deliver content that’s both visually engaging and incredibly memorable.
Pro Tip: Think of your CTA as opening a door, not closing the deal. TikTok users may not convert immediately but are open to further engagement if you offer quick and easy steps.
Pro Insight: TikTok’s ad targeting can be adjusted based on age, location, and broad interest categories (like family, financial planning, or homeownership), but avoid trying to drill down to ultra-specific niches. TikTok’s algorithm works best with larger, broader targeting pools.
Pro Tip: TikTok is a two-way platform. Users expect brands to feel human, not robotic, so take the time to engage in conversations.
Why TikTok Can Work for Life Insurance Brokers
Imagine, for example, trying to find leads who are specifically single mothers who work in the medical field, own a pet, and have two kids under the age of 6. TikTok’s general algorithm is designed to work based on broad interest patterns, not fine-tuned details like this. So while it’s a goldmine for reaching large audiences interested in general life milestones, it isn’t built for the hyper-specific targeting you might be able to do on LinkedIn or even Facebook.
Below is a framework I recommend that’s practical and actionable. This approach will help you get leads within 24 hours of launching your first ad campaign on TikTok:
1. Know Who You’re Really Targeting (And Why TikTok’s Perfect for This)
Avoid Hyper-Specific Targeting: Trying to narrow down to ultra-niche markets (like "40-year-old divorced dog owners with a home business") may leave your ad spinning without traction. TikTok’s targeting thrives with broader strokes and big-life moments—keep it simple and general.
Pro Insight: Think of video as a way to “speak a thousand words a second”—you’re able to show real emotions, tell stories, and connect on a level images alone can’t. Plus, TikTok’s 60 frames per second allow you to deliver content that’s both visually engaging and incredibly memorable.
Pro Tip: Think of your CTA as opening a door, not closing the deal. TikTok users may not convert immediately but are open to further engagement if you offer quick and easy steps.
Pro Insight: TikTok’s ad targeting can be adjusted based on age, location, and broad interest categories (like family, financial planning, or homeownership), but avoid trying to drill down to ultra-specific niches. TikTok’s algorithm works best with larger, broader targeting pools.
Pro Tip: TikTok is a two-way platform. Users expect brands to feel human, not robotic, so take the time to engage in conversations.
Why TikTok Can Work for Life Insurance Brokers
Join Trevor for a quick, 30-minute video call to learn strategies that drive leads, streamline client acquisition, and boost your revenue.
Join Trevor for a quick, 30-minute video call to learn strategies that drive leads, streamline client acquisition, and boost your revenue.
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Copyright Acropolis Digital LLC, all Rights Reserved.
©2024 & Beyond theacropolisdigital.com
Copyright Acropolis Digital LLC, all Rights Reserved.