How to Generate Life Insurance Leads on TikTok: A 5-Step Guide for Brokers

ACROPOLIS DIGITAL LLC | NOVEMBER 25, 2024 | BY TREVOR BROWN

When it comes to social media, TikTok has changed the game, especially for B2C businesses like life insurance. As someone who has spent half a decade in social media and the online world more broadly, I’ve seen firsthand how TikTok can be a powerhouse for reaching everyday people who are just starting to consider their financial future. Life insurance is often seen as an "everyone" product; nearly every family, young professional, and new parent could benefit from it. And TikTok’s reach and algorithm are built for audiences exactly like this. But there’s a catch: TikTok is amazing at bringing in broad, consumer-focused audiences but struggles when it comes to hyper-niche targeting.

Imagine, for example, trying to find leads who are specifically single mothers who work in the medical field, own a pet, and have two kids under the age of 6. TikTok’s general algorithm is designed to work based on broad interest patterns, not fine-tuned details like this. So while it’s a goldmine for reaching large audiences interested in general life milestones, it isn’t built for the hyper-specific targeting you might be able to do on LinkedIn or even Facebook.

Below is a framework I recommend that’s practical and actionable. This approach will help you get leads within 24 hours of launching your first ad campaign on TikTok:

1. Know Who You’re Really Targeting (And Why TikTok’s Perfect for This)

TikTok’s sweet spot is young adults and families in the 24-44 age range who are moving through life stages like marriage, parenthood, or home ownership—situations where life insurance starts to feel relevant. If your life insurance offerings resonate with broad, milestone-based life events, TikTok can be one of the fastest ways to gain traction and visibility.

Example Audience: Think of young parents in their late 20s who recently bought their first home and are looking for ways to secure their family’s future. These users aren’t necessarily searching for “life insurance” but are interested in stability and protection for their loved ones.

Avoid Hyper-Specific Targeting: Trying to narrow down to ultra-niche markets (like "40-year-old divorced dog owners with a home business") may leave your ad spinning without traction. TikTok’s targeting thrives with broader strokes and big-life moments—keep it simple and general.

2. Produce Video Content That Feels Real (Not Like an Insurance Ad)

Authenticity rules on TikTok. Ads that feel like ads can sometimes work, but more often, viewers connect with videos that feel genuine. Create short, engaging, and informal content that speaks to the milestones or life challenges your audience is facing.

Video Structure: Keep your videos between 15-30 seconds, with a casual, conversational tone. Try walking viewers through a quick scenario, like, “What would your family do if you weren’t around tomorrow?” or “Here’s why my clients (young families) say life insurance was the smartest move.”

Content Ideas: Share stories, short Q&A clips, or a quick “myth vs. reality” on life insurance. Highlight how easy, affordable, and essential it is for young families or new homeowners.

Pro Insight: Think of video as a way to “speak a thousand words a second”—you’re able to show real emotions, tell stories, and connect on a level images alone can’t. Plus, TikTok’s 60 frames per second allow you to deliver content that’s both visually engaging and incredibly memorable.

3. Use a Direct, Relatable Call-to-Action (CTA)

On TikTok, viewers expect short, simple, and actionable CTAs. This isn’t the place for a complex funnel or asking for too many details upfront.

Examples of Strong CTAs:

“Want to protect your loved ones? Tap our profile for a quick, no-hassle quote.”

“It’s easier (and cheaper) than you think to get peace of mind. Click the link in our bio.”

Where to Send Them: Direct viewers to a mobile-optimized landing page. Make sure they’re greeted with a simple, relatable message and an easy way to get a quote.

Pro Tip: Think of your CTA as opening a door, not closing the deal. TikTok users may not convert immediately but are open to further engagement if you offer quick and easy steps.

4. Run TikTok Ads for Faster Lead Generation

If you’re new to TikTok, ads can help you reach the right people quickly. TikTok’s “In-Feed Ads” are ideal because they blend naturally into users’ feeds.

Ad Format: In-Feed Ads are perfect for reaching people without disrupting the scroll experience. They allow you to target users who may not be searching but are open to learning about financial stability for their family.

Budget Wisely: Start with a modest budget to test performance. At Acropolis Digital, we recommend beginning with a smaller investment to see what resonates, then doubling down on ads that bring in the highest engagement and clicks.

Pro Insight: TikTok’s ad targeting can be adjusted based on age, location, and broad interest categories (like family, financial planning, or homeownership), but avoid trying to drill down to ultra-specific niches. TikTok’s algorithm works best with larger, broader targeting pools.

5. Engage with Viewers (Yes, Even on an Ad)

TikTok users value brands that engage with them authentically. Don’t just run an ad and walk away—get involved in the comments, answer questions, and show that you’re genuinely interested in helping people.

Be Active in Comments: Respond to questions or concerns directly. TikTok’s algorithm rewards engagement, so comments can also increase your visibility.Create

Follow-Up Content: If you see certain questions or myths coming up frequently, create a follow-up video to address these points. This makes your content feel dynamic and responsive. Ideally you should be able to create a lasting comment thread.

Pro Tip: TikTok is a two-way platform. Users expect brands to feel human, not robotic, so take the time to engage in conversations.

Why TikTok Can Work for Life Insurance Brokers

TikTok is perfect for brokers because it allows you to reach broad, family-oriented audiences quickly. With a focus on authenticity and real-life moments, TikTok gives brokers the chance to educate and connect on a personal level. And for life insurance—a product that revolves around protecting what’s most important—this personal touch is everything.

At Acropolis Digital LLC, me and my team have helped life insurance brokers leverage social media to build high-converting lead funnels. If you’re ready to take the next step in your digital strategy and bring in more leads, book a call with us today.

How to Generate Life Insurance Leads on TikTok: A 5-Step Guide for Brokers

ACROPOLIS DIGITAL LLC | JANUARY 06, 2025 | BY TREVOR BROWN

When it comes to social media, TikTok has changed the game, especially for B2C businesses like life insurance. As someone who has spent half a decade in social media and the online world more broadly, I’ve seen firsthand how TikTok can be a powerhouse for reaching everyday people who are just starting to consider their financial future. Life insurance is often seen as an "everyone" product; nearly every family, young professional, and new parent could benefit from it. And TikTok’s reach and algorithm are built for audiences exactly like this. But there’s a catch: TikTok is amazing at bringing in broad, consumer-focused audiences but struggles when it comes to hyper-niche targeting.

Imagine, for example, trying to find leads who are specifically single mothers who work in the medical field, own a pet, and have two kids under the age of 6. TikTok’s general algorithm is designed to work based on broad interest patterns, not fine-tuned details like this. So while it’s a goldmine for reaching large audiences interested in general life milestones, it isn’t built for the hyper-specific targeting you might be able to do on LinkedIn or even Facebook.

Below is a framework I recommend that’s practical and actionable. This approach will help you get leads within 24 hours of launching your first ad campaign on TikTok:

1. Know Who You’re Really Targeting (And Why TikTok’s Perfect for This)

TikTok’s sweet spot is young adults and families in the 24-44 age range who are moving through life stages like marriage, parenthood, or home ownership—situations where life insurance starts to feel relevant. If your life insurance offerings resonate with broad, milestone-based life events, TikTok can be one of the fastest ways to gain traction and visibility.

Example Audience: Think of young parents in their late 20s who recently bought their first home and are looking for ways to secure their family’s future. These users aren’t necessarily searching for “life insurance” but are interested in stability and protection for their loved ones.

Avoid Hyper-Specific Targeting: Trying to narrow down to ultra-niche markets (like "40-year-old divorced dog owners with a home business") may leave your ad spinning without traction. TikTok’s targeting thrives with broader strokes and big-life moments—keep it simple and general.

2. Produce Video Content That Feels Real (Not Like an Insurance Ad)

Authenticity rules on TikTok. Ads that feel like ads can sometimes work, but more often, viewers connect with videos that feel genuine. Create short, engaging, and informal content that speaks to the milestones or life challenges your audience is facing.

Video Structure: Keep your videos between 15-30 seconds, with a casual, conversational tone. Try walking viewers through a quick scenario, like, “What would your family do if you weren’t around tomorrow?” or “Here’s why my clients (young families) say life insurance was the smartest move.”

Content Ideas: Share stories, short Q&A clips, or a quick “myth vs. reality” on life insurance. Highlight how easy, affordable, and essential it is for young families or new homeowners.

Pro Insight: Think of video as a way to “speak a thousand words a second”—you’re able to show real emotions, tell stories, and connect on a level images alone can’t. Plus, TikTok’s 60 frames per second allow you to deliver content that’s both visually engaging and incredibly memorable.

3. Use a Direct, Relatable Call-to-Action (CTA)

On TikTok, viewers expect short, simple, and actionable CTAs. This isn’t the place for a complex funnel or asking for too many details upfront.

Examples of Strong CTAs:

“Want to protect your loved ones? Tap our profile for a quick, no-hassle quote.”

“It’s easier (and cheaper) than you think to get peace of mind. Click the link in our bio.”

Where to Send Them: Direct viewers to a mobile-optimized landing page. Make sure they’re greeted with a simple, relatable message and an easy way to get a quote.

Pro Tip: Think of your CTA as opening a door, not closing the deal. TikTok users may not convert immediately but are open to further engagement if you offer quick and easy steps.

4. Run TikTok Ads for Faster Lead Generation

If you’re new to TikTok, ads can help you reach the right people quickly. TikTok’s “In-Feed Ads” are ideal because they blend naturally into users’ feeds.

Ad Format: In-Feed Ads are perfect for reaching people without disrupting the scroll experience. They allow you to target users who may not be searching but are open to learning about financial stability for their family.

Budget Wisely: Start with a modest budget to test performance. At Acropolis Digital, we recommend beginning with a smaller investment to see what resonates, then doubling down on ads that bring in the highest engagement and clicks.

Pro Insight: TikTok’s ad targeting can be adjusted based on age, location, and broad interest categories (like family, financial planning, or homeownership), but avoid trying to drill down to ultra-specific niches. TikTok’s algorithm works best with larger, broader targeting pools.

5. Engage with Viewers (Yes, Even on an Ad)

TikTok users value brands that engage with them authentically. Don’t just run an ad and walk away—get involved in the comments, answer questions, and show that you’re genuinely interested in helping people.

Be Active in Comments: Respond to questions or concerns directly. TikTok’s algorithm rewards engagement, so comments can also increase your visibility.Create

Follow-Up Content: If you see certain questions or myths coming up frequently, create a follow-up video to address these points. This makes your content feel dynamic and responsive. Ideally you should be able to create a lasting comment thread.

Pro Tip: TikTok is a two-way platform. Users expect brands to feel human, not robotic, so take the time to engage in conversations.

Why TikTok Can Work for Life Insurance Brokers

TikTok is perfect for brokers because it allows you to reach broad, family-oriented audiences quickly. With a focus on authenticity and real-life moments, TikTok gives brokers the chance to educate and connect on a personal level. And for life insurance—a product that revolves around protecting what’s most important—this personal touch is everything.

At Acropolis Digital LLC, me and my team have helped life insurance brokers leverage social media to build high-converting lead funnels. If you’re ready to take the next step in your digital strategy and bring in more leads, book a call with us today.

Want to learn how?

Discover how the Acropolis Digital can help grow your annuity business.

Join Trevor for a quick, 30-minute video call to learn strategies that drive leads, streamline client acquisition, and boost your revenue.

BOOK A CALL

How to Generate Life Insurance Leads on TikTok: A 5-Step Guide for Brokers

ACROPOLIS DIGITAL LLC | NOVEMBER 25, 2024 | BY TREVOR BROWN

Example Audience: Think of young parents in their late 20s who recently bought their first home and are looking for ways to secure their family’s future. These users aren’t necessarily searching for “life insurance” but are interested in stability and protection for their loved ones.

2. Produce Video Content That Feels Real (Not Like an Insurance Ad)

Authenticity rules on TikTok. Ads that feel like ads can sometimes work, but more often, viewers connect with videos that feel genuine. Create short, engaging, and informal content that speaks to the milestones or life challenges your audience is facing.

Content Ideas: Share stories, short Q&A clips, or a quick “myth vs. reality” on life insurance. Highlight how easy, affordable, and essential it is for young families or new homeowners.

3. Use a Direct, Relatable Call-to-Action (CTA)

On TikTok, viewers expect short, simple, and actionable CTAs. This isn’t the place for a complex funnel or asking for too many details upfront.

Examples of Strong CTAs:

“Want to protect your loved ones? Tap our profile for a quick, no-hassle quote.”

“It’s easier (and cheaper) than you think to get peace of mind. Click the link in our bio.”

Where to Send Them: Direct viewers to a mobile-optimized landing page. Make sure they’re greeted with a simple, relatable message and an easy way to get a quote.

4. Run TikTok Ads for Faster Lead Generation

If you’re new to TikTok, ads can help you reach the right people quickly. TikTok’s “In-Feed Ads” are ideal because they blend naturally into users’ feeds.

Ad Format: In-Feed Ads are perfect for reaching people without disrupting the scroll experience. They allow you to target users who may not be searching but are open to learning about financial stability for their family.

Budget Wisely: Start with a modest budget to test performance. At Acropolis Digital, we recommend beginning with a smaller investment to see what resonates, then doubling down on ads that bring in the highest engagement and clicks.

5. Engage with Viewers (Yes, Even on an Ad)

TikTok users value brands that engage with them authentically. Don’t just run an ad and walk away—get involved in the comments, answer questions, and show that you’re genuinely interested in helping people.

Be Active in Comments: Respond to questions or concerns directly. TikTok’s algorithm rewards engagement, so comments can also increase your visibility.Create

Follow-Up Content: If you see certain questions or myths coming up frequently, create a follow-up video to address these points. This makes your content feel dynamic and responsive. Ideally you should be able to create a lasting comment thread.

At Acropolis Digital LLC, me and my team have helped life insurance brokers leverage social media to build high-converting lead funnels. If you’re ready to take the next step in your digital strategy and bring in more leads, book a call with us today.

How to Generate Life Insurance Leads on TikTok: A 5-Step Guide for Brokers

ACROPOLIS DIGITAL LLC | JANUARY 06, 2025 | BY TREVOR BROWN

Example Audience: Think of young parents in their late 20s who recently bought their first home and are looking for ways to secure their family’s future. These users aren’t necessarily searching for “life insurance” but are interested in stability and protection for their loved ones.

2. Produce Video Content That Feels Real (Not Like an Insurance Ad)

Authenticity rules on TikTok. Ads that feel like ads can sometimes work, but more often, viewers connect with videos that feel genuine. Create short, engaging, and informal content that speaks to the milestones or life challenges your audience is facing.

Content Ideas: Share stories, short Q&A clips, or a quick “myth vs. reality” on life insurance. Highlight how easy, affordable, and essential it is for young families or new homeowners.

3. Use a Direct, Relatable Call-to-Action (CTA)

On TikTok, viewers expect short, simple, and actionable CTAs. This isn’t the place for a complex funnel or asking for too many details upfront.

Examples of Strong CTAs:

“Want to protect your loved ones? Tap our profile for a quick, no-hassle quote.”

“It’s easier (and cheaper) than you think to get peace of mind. Click the link in our bio.”

Where to Send Them: Direct viewers to a mobile-optimized landing page. Make sure they’re greeted with a simple, relatable message and an easy way to get a quote.

4. Run TikTok Ads for Faster Lead Generation

If you’re new to TikTok, ads can help you reach the right people quickly. TikTok’s “In-Feed Ads” are ideal because they blend naturally into users’ feeds.

Ad Format: In-Feed Ads are perfect for reaching people without disrupting the scroll experience. They allow you to target users who may not be searching but are open to learning about financial stability for their family.

Budget Wisely: Start with a modest budget to test performance. At Acropolis Digital, we recommend beginning with a smaller investment to see what resonates, then doubling down on ads that bring in the highest engagement and clicks.

5. Engage with Viewers (Yes, Even on an Ad)

TikTok users value brands that engage with them authentically. Don’t just run an ad and walk away—get involved in the comments, answer questions, and show that you’re genuinely interested in helping people.

Be Active in Comments: Respond to questions or concerns directly. TikTok’s algorithm rewards engagement, so comments can also increase your visibility.Create

Follow-Up Content: If you see certain questions or myths coming up frequently, create a follow-up video to address these points. This makes your content feel dynamic and responsive. Ideally you should be able to create a lasting comment thread.

At Acropolis Digital LLC, me and my team have helped life insurance brokers leverage social media to build high-converting lead funnels. If you’re ready to take the next step in your digital strategy and bring in more leads, book a call with us today.

Want to learn how?

Discover how the Acropolis Digital can help grow your annuity business.

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